As the campaign manager for Big Ten Football, I launched Big Ten Football as a new property in Fall '23, developed the week-by-week promotional strategy, and coordinated with an experiential marketing agency on consumer-facing activation.

Timing: '23 + '24 Season

NBC Sports created B1G Day to celebrate the Big Ten Conference ahead of Big Ten football coverage on NBC and Peacock starting in September 2023. 

To support the inaugural B1G Day on Thursday, August 10, 2023, I partnered with the NBCU Corporate Communications and local HR teams to bringing  B1G Day to employees. Across NBCUniversal campuses, employees participated in tailgate games, ate a tailgate-inspired menu, and took photos with Big Ten mascots (Goldy Gopher, Sir Henry, & Testudo). 

On August 2, 2024, four new schools joined the Big Ten Conference - USC, UCLA, Oregon, and Washington. To welcome the new schools, NBC Sports created buzzworthy OOH placements in Los Angeles, Eugene, and Seattle.