For the Paris Olympics, I worked alongside NBCU brands and talent to build out our Olympics Week Marketing Plan to drive tune-in to the Paris Olympics Opening Ceremony. During the Olympics, I delivered a toolkit of assets for our combustible moments to brands and talent, which resulted in over 3K+ social posts.

Timing: 2024

In November of 2023, NBCUniversal hosted a production shoot at the Universal Studios Lot to capture content with Olympian and Paralympian hopefuls to be used ahead of the Paris Games. As an Athlete Guide, I managed two athletes a day by ensuring they got to each stage in a timely manner.

Olympics Week was the week leading up to the Paris Olympics Opening Ceremony on Friday, July 26. NBCU Brands were encouraged to participate in Olympics Week across linear, social, digital, and CRM to drive tune-in to the Opening Ceremony NBC & Peacock. The goal was to position the Opening Ceremony as a can't-miss event kick off the Olympics like you've never seen them before.

Throughout the Games, priority moments were identified to drive tune-in to the LIVE event on Peacock and Primetime in Paris broadcast on NBC & Peacock. The priority moments included the Women's Gymnastics Team Final, Women's Gymnastics Individual Event Finals, Women's 800m Freestyle (Swimming), and Women's 100m Final (Track & Field). An asset toolkit was delivered to TODAY, Nightly News, MSNBC, Access, local stations, and on-air talent.