The Kentucky Derby

For the 149th and 150th Kentucky Derbys, I partnered with NBCUniversal brands to leverage the power of NBCU by coordinating cross-company efforts for the 150th Kentucky Derby to drive awareness through social, digital, and on-air mentions. I coordinated Celebrity Horse Picks by working with NBCU marketing and talent relations teams to have their talent submit their winner picks that were used within the broadcast & social. The 150th Kentucky Derby had the largest Derby audience since 1989.

Timing: 2023 & 2024