As the campaign manager for THE PLAYERS Championship, I planned the campaign execution across owned channels, cross-company integrations, talent partnerships, and fan engagement activations for 3 Championships.
Timing: 2023, 2024, & 2025
Boston Rob Mariano & Dylan Efron, stars of season 3 of The Traitors, attended the final round of THE PLAYERS Championship in 2025. While on-site, Dylan and Rob were featured in LIVE FROM THE PLAYERS, walked inside the ropes of the tee box on 17, and captured social content for Golf Channel and THE PLAYERS social handles. 11 in-feed posts drove 780K views and 36.5K engagements.
For the 2024 PLAYERS Championship, WWE Superstars The Creed Brothers shared their toast to the 50th PLAYERS Championship used in a broadcast and social montage. Julius and Brutus attended THE PLAYERS for Round 2.
For the 2023 PLAYERS Championship, WWE Superstar Baron Corbin participated in a media day ahead of the tournament at TPC Sawgrass. Content was captured from the 17th Island Green and integrated into Live From THE PLAYERS ahead of round 2, WWE's The Bump, WWE's social (13M X Followers), and Baron's social (1M IG Followers). Baron attended THE PLAYERS Championship on Friday, March 10th.