The U.S. Open teed off an influencer partnership with The Pointer Brothers that lasted throughout the summer of 2024, culminating in them attending the Paris Olympics. Through the partnership, Mike from The Pointer Brothers and his dad attended the U.S. Open, where they captured content throughout the four days that was shared with their 1.4M IG followers and 3M TikTok followers. 4 in-feed posts across Instagram and TikTok generated 2.4M views and 233K engagements.

The Greatest Summer of Golf Giveaway kicked off with the U.S. Open. Fans entered a chance to win a round-trip airfare, a 2-night hotel stay, and a tee time for the winner and a guest at Pinehurst. The giveaway resulted in over 8K entries.

From May 29-June 17, 2024, Peacock ran a special offer allowing consumers to sign up to Peacock for $19.99 for one year. Custom creative was made to highlight U.S. Open alongside other golf tentpoles that summer to entice potential subscribers to sign up with the promise of all the great golf ahead in the summer of 2024. A third of golf attributed subs during the offer window took advantage of the offer.

To aid with navigating U.S. Open fans to the U.S. Open, a QR code was used within the first round to move fans from coverage on USA Network to the exclusive window on Peacock.